Assign apps to a user via user details
You need existing app configurations with a single license — either created by you or generated automatically through the Marketplace. App configurations with a group license cannot be assigned via user details; assign them through the group instead, see Groups.
Use this workflow to give a user access to one or more apps from their user details page.
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In the menu, click Management and then User. In the line of the user you want to assign apps to, click on the List icon to head to the details page.

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Click on the Plus icon in the "Apps" tile.

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Select one or more app configurations you want the user to get an instance of and click Next.

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Make settings for the user per app if necessary and click Save.
The user now has access.infoFor apps with a group license, assign the app configuration to a group the user belongs to — not via user details.
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Send the oneclick™ registration link to the user.